Over at ‘The Hitchhiker’s Guide to the Galaxy’ official movie site you can now view the first proper (i.e. non-teaser) trailer to the film of the book of the radio series.
I’m not convinced that it is good. The trailer, that is; I have heard good things about the movie itself, including a description of a second, more English, trailer that instead of mkaing the film appear to be an action comedy portrays the story as being about epic, weird things, usually about people with names that, if not faintly ridiculous, are wildly apocraphyl.
Marketting the ‘…Guide…’ film was never going to be easy because it is not your average story. It starts with the Earth being destroyed and ends with a riff on the answer to the Ultimate Question of Life, the Universe and Everything, with the pun being that we know the punchline but not the rest of the joke.
Thus we have what I will call the ‘American’ trailer… Still, I have hope. Apparently one of the deleted scenes on the already planned super-DVD release of the film is of Martin Freeman (the silver screen Arthur) playing his role as that of an action hero.
I suspect DNA would have liked that.